Crises Can Lead to Higher Revenue When Managed Right

Here's a postscript about the cobra that drew national attention when it escaped from its behind-the-scenes tank. See my post yesterday.

Jim Breheny, Director of the Bronx Zoo, was on CNN this morning. With a smile on his face and a twinkle in his eye, Breheny told the reporter that the plan is to put the cobra on exhibit within a week.

Do you suppose a lot of people will pay admission to the zoo to see the famous cobra? Those like the Bronx Zoo who handle a crisis well and communicate about it effectively can come out of the crisis better than when it went in.