Product recalls can lead to a crisis for many organizations. But how awful can these recalls be?
- In cooperation with the U.S. Consumer Product Safety Commission, UJ Trading, of Houston, Texas, is voluntarily recalling about 18,500 Danbar Knight Hawk Toy Helicopters. The battery housing under the helicopter canopy can overheat while charging, posing a fire hazard.
- Meijer Inc., of Grand Rapids, Mich., is voluntarily recalling about 17,400 pairs of Bumble Bee and Lady Bug infant slipper socks. The balls at the end of the bug's antennae can detach, posing a choking hazard to young children.
- Telstar Products d/b/a Sprint International Inc., of Brooklyn, N.Y., is voluntarily recalling about 317,000 light bulbs. The light bulbs can overheat, posing a fire hazard to consumers.
- WRK Enterprises dba Edge Dive Gear of Macon, Ga., is voluntarily recalling about 750 (in the U.S.) and 20 (in Canada), Edge and HOG (Highly Optimized Gear) Buoyancy Control Devices (BCD). The spring in the over pressure valve can corrode and break preventing the buoyancy control device from retaining air, posing a drowning hazard to consumers.
- GMA Accessories Inc., of New York, N.Y., is voluntarily recalling about 36,000 beaded curtains. The beaded curtains are prone to entanglement. When an adult or child plays with or runs through the beaded curtains, the risks of entanglement and strangulation are posed.
- El Gringo Imports of Seattle, is voluntarily recalling about 300 girls' hooded sweaters with drawstrings. The hooded sweaters have drawstrings through the hood, which can pose a strangulation or entrapment hazard to children.
If your company produces goods for consumers, your crisis communications plan has to include a section for product recalls, no matter how innocuous your products seem on the surface. In a nation where girls' hooded sweaters with drawstrings can be declared a crisis, your business needs to be prepared in order to avoid loss of sales.