Thursday, January 31, 2013

The X Games: It Was Only a Matter of Time

When, not if.

That's what we at the Institute for Crisis Management tell all kinds of organizations about crises. Some listen. Some learn the hard way.

When, not if.

That's the heading on a story about the Winter X Games by Brent Rose on deadspin.com. (http://deadspin.com/5980175/its-only-a-matter-of-time-before-someone-dies-at-the-x-games) That was before Caleb Moore, 25, passed away today from injuries received performing a snowmobile jump at the X Games on January 24. Sad to say that Rose was right. Moore was the first fatality in the 18-year history of the games.

"I've been a longtime fan of the games, but this was my first year in attendance," Rose wrote. "As I watched these athletes fly over my head, it really hit home just how miraculous the zero-casualty rate was. 'Maybe it's safer than it looks,' I thought for a brief moment. And then they started dropping like planes over Midway.

"Caleb Moore's was the first and worst crash I saw, but he was followed closely by his younger brother, 23-year-old Colten Moore, who crashed on the exact same jump and separated his pelvis. The next night I watched as snowboarder Halldór Helgason attempted a laid-out triple backflip in the snowboard big air event. He flew 75 feet and then landed on his head. Everyone thought for sure he'd snapped his neck, but he'd been lucky and was carted off with only a concussion.

"On Sunday, slopestyle skier Rose Battersby, 19 years old, missed a landing off a jump and fractured her lower lumbar spine. At first she appeared to be paralyzed, and on TV you could see her being transported down the slope in what looked frighteningly like a yellow body bag. Another slopestyle skier, 25-year-old Ashley Battersby (no relation to Rose) broke her leg during her final run. In the snowmobile best trick competition, Jackson Strong, 21, missed a grab on an insane backflipping varial and thudded to the ground some 30 feet below. Strong was fine, somehow, but his snowmobile's throttle locked on, and it charged full-speed into the crowd. No one was hurt."

X Games athletes tempted fate just so long. Then luck ran out.

"Moore crashed a minute into a routine in which he treated his 450-pound snowmobile like a broomstick, spinning around it in midair as he flew from ramp (to) ramp. He had been attempting a backflip with his machine, a trick he had performed many times. The X Games, which are produced by ESPN, are built on such excitement – and risk. Moore's death was directly preceded by warnings that X Games athletes were taking life-threatening risks in the pursuit of victory – and the fame and potentially lucrative sponsorship deals that could follow."  (http://www.guardian.co.uk/world/2013/jan/31/caleb-moore-death-x-games-injuries)

Moore walked away from the accident with "only" a concussion but developed complications shortly later and was hospitalized until his death.

The X Games homepage opens with photos, an article, and a video tribute to Moore, all of which are tastefully done(http://xgames.espn.go.com/pulse), as is the media statement. "In a statement Thursday, X Games officials expressed condolences and said Moore would be remembered 'for his natural passion for life and his deep love for his family and friends.'"  (http://www.guardian.co.uk/world/2013/jan/31/caleb-moore-death-x-games-injuries) But the fatality comes at what may be a critical time for the X Games and ESPN. What crisis doesn't come at a critical time?

"For ESPN, the games have been a big success. This year's winter competition broke all records for viewership, drawing 35.4 million US viewers, including all live and repeat telecasts, according to official figures. Viewership among the key demographic, men aged 18-34, was up 16%. With the global television audience for the games growing, ESPN plans to produce competitions at sites outside the U.S. for the first time next year."

ESPN will have to deal with potential fallout from this accident, which, combined with others described above, may require the network to make changes and communicate well to retain viewers and sponsors. It's still early in the process, but I think we can look for questioning of some of the most dangerous events and stunts from an older, more cautious, generation. And then there's the legal liability that extends to spectators as well as athletes.

The take-away from this tragedy is Rose's subhead on deadspin.com: "It’s Only A Matter Of Time Before Someone Dies At The X Games."

Time's up. Likewise for you. If you've been putting off writing a crisis communications plan until you have more time or until business improves or for as long as you believe "It can't happen here," think again. It's when, not if. The X Games learned that lesson this week.

2 comments:

Ciro Sciacqualaquaglia New York - Naples said...

1
Ho tantissimo da scrivere su sto Renato Vallanzasca misto ad Ugo Fantozzi della finanza piu' filo mafiosa, piu' ricicla soldi mafiosi, piu' Berlusco-nazista e Pada-nazista, che e' il verminoso avanzo di galera, gia' 3 volte finito in carcere: criminalissimo Paolo Barrai, nato a Milano il 28.06.1965. Lo faro' gradualmente. Uno dei tantissimi da lui truffato. Mi ha azzerato tutti i risparmi, come accaduto a moltissimi altri come me. Gianni Panni di Modena.
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Condannato da Consob a pagare ben 70.000 euro di multa per mega truffa fatta da sto verminoso, vi assicuro, pure pederasta stupra bambini, di Paolo Barrai. Sul fotovoltaico. Che solo a me, ha portato via 1.400.000 euro, quasi tutto quello che avevo.
http://www.consob.it/main/documenti/hide/afflittivi/pec/mercati/2013/d18579.htm
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Condannato al carcere in Brasile, otto anni di galera sentenziatissimi. Per pedofilia, furto, truffa, minacce di morte, stalking via internet, riciclaggio di soldi mafiosi, propaganda razzista, propaganda nazifascista. Ecco i links di inizio indagine. Ora vi e' la sentenza. E' scappato da Porto Seguro di notte, in pieno carnevale 2011, per fuggire a processo e galera. Fate voi di che schifoso topo di fogna parliamo quando parliamo di sto colerico ratto criminalissimo che da sempre e' Paolo Barrai.
http://www.portonewsnet.com.br/?mw=noticias&w=2996
http://4.bp.blogspot.com/-aqbT4KlYsmw/TcLbvUUpkeI/AAAAAAAAAe4/TiDPLR0LH_U/s1600/barrai+ind-pag01.jpg
http://www.rotadosertao.com/noticia/10516-porto-seguro-policia-investiga-blogueiro-italiano-suspeito-de-estelionato
http://portoseguroagora.blogspot.be/2011/03/porto-seguro-o-blogueiro-italiano-sera.html
http://noticiasdeportoseguro.blogspot.be/2011/03/quem-e-pietro-paolo-barrai.html
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Condannato al carcere a Milano ad inizio anni 2000. "Il funzionario di Citibank in grossi guai" come da finale del seguente articolo era lui.
http://archiviostorico.corriere.it/2001/febbraio/02/Arrestato_imprenditore_delle_truffe_fiscali_co_7_0102023408.shtml
Cacciato a sberle, poi, da Citibank, e fatto condannare al carcere dalla stessa Citibank.
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In possesso della tessera di ... tenetevi forte, pls, and stra pls "ORGOGLIO PEDOFILO".
https://it.wikipedia.org/wiki/NAMBLA
STO SCHIFOSO DEPRAVATO ... LO DEVO DIRE... IN QUANTO VERO... SODOMIZZA BAMBINI, SODOMIZZA ZINGARELLI DI 10-12 ANNI, CHE E' STO ACCLARATISSIMO PEDERASTA DI PAOLO BARRAI, RAGLIA SPESSISSIMO IN PRIVATO: "NEL LATIN AMERICA CHE TANTO AMO, E' FACILE FARE SESSO CON RAGAZZINI DI 10-14 ANNI... TANTE BAMBINE DI 12-14 ANNI RIMANGONO IN CINTA.. QUINDI, IO SCOPO I BAMBINI, BEVO IL LORO PRIMO SPERMA... SON PEDOFILO E ME NE VANTO". HO SENTITO QUESTI SUOI DISCORSI DA VOMITO ANCHE IO, QUANDO VENNE A TROVARCI A MODENA.
(http://ilpunto-borsainvestimenti.blogspot.be/2013/03/lunedi-11-marzo-cena-modena-per-parlare.html)

Ciro Sciacqualaquaglia New York - Naples said...

2
Fa sempre, via bastardo nazista e mafioso Gruppo Berlusconi, che lo proteggere, chiudere i miei Facebook o Google account, in quanto svelo assolute verita' che li imbarazzano. Ma appena mi fara' chiudere anche questo account, ne riapriro' cento. Fra Facebook, Linkedin, Blogger, Google Plus, You Tube, e migliaia e stra migliaia di Blogs.
But let's go ahead now, pls, let's go ahead.
Fece comprare il Bitcoins a 700 dollari, dicendo che in un baleno sarebbe andato a 70.000, ed ora vale 200 dollari circa.
( http://ilpunto-borsainvestimenti.blogspot.be/2014/03/bitcoin-con-giacomo-zucco-stiamo-ridendo.html)
Fece comprare Ftse Mib ragliando che sarebbe andanto subito a 40.000, ma lo stesso perse il 30% in un baleno.
( http://ilpunto-borsainvestimenti.blogspot.be/2015/07/la-borsa-italiana-e-sui-massimi.html )
Fece comprare il Gas Naturale a 12 $ nel 2008 e lo stesso precipito' un anno dopo "appena appena" a 3$ ( perdita secca del 80%.. da infarto... fate voi, pls)
http://www.nasdaq.com/markets/natural-gas.aspx?timeframe=10y
Fece vendere il Dow Jones, ragliando che sarebbe crollato a 15.000 ed in un mese lo stesso volo' su a a 18.000.
( http://ilpunto-borsainvestimenti.blogspot.be/2014/10/dow-jones-atteso-in-area-15000.html)
Fece vendere o non sottoscrivere i Btp e da quel momento son divenuti oro misto a platino.
http://archiviostorico.corriere.it/2011/novembre/28/Barrai_dico_dieci_motivi_per_co_8_111128030.shtml
Fece comprare a Mafia, Camorra e Ndrangheta ( suoi veri e soli clienti.. che se ne fregano delle performances, volendo solo lavara capitali assassini) case in Brasile, nel Marzo 2011, e da allora il Real Brasiliano ha perso "solo" il 60% per cento.
http://www.xe.com/currencycharts/?from=BRL&to=EUR
http://www.forexinfo.it/Real-brasiliano-rischia-il-tracollo-tra-crisi-economica-e-politica
Fece comprare l'oro a 1800 dollari, nell'Estate 2011, ed a seguire, lo stesso, e' "solo" precipitato fino a 1160 dollari.
Fece comprare il petrolio a 105 dollari e passa, nella primavera 2014, e lo stesso, e' caduto in un baratro: giu fino a 43 dollari attuali!
Raglio' di "de dollarizzazione", a fine 2011, mentre l'euro valeva 1,40 contro un dollaro, e lo stesso dollaro ha poi guadagnato un 30% e passa contro l'euro.
Ma vi rendete conto di quanto vi sputtanerete in tutto il mondo e per sempre, ad accostarvi a... parole sue.. sto "bevitore di primo sperma di bambini dodicenni", quale il gia' tante volte in galera, verminoso pedofilomosessuale Paolo Barrai di criminalissima Wmo sa Panama e criminalissima Bsi Italia srl di via Socrate 26 a Milano? Scritto per mero vostro bene. Questo e' solo un antipastino su chi e' davvero sto mega truffatore e mega avanzo di galera di Paolo Barrai. Fra poco mi stra scatenero' giorno e notte. A fra non molto. giannipanni@gmx.com