Saturday, February 2, 2013

SeaStreak, the Truth Ferry, Leaves Nothing Hidden Under the Pillow

“Sincerity - if you can fake that, you've got it made.”
George Burns

I hope SeaStreak is sincere and not faking it. I wrote about the ferry service after it rammed a dock in New York City January 9, injuring about 70. See my post at http://crisisexperts.blogspot.com/2013/01/seastreak-ferry-crashes-but-its-crisis.html in which I praised the company for its communications response:

"A prepared statement replaced its homepage, but links to information about the company were left alone, enabling reporters and others to learn about the company," I wrote then.

I remain impressed with the company and what I am convinced is real, authentic sincerity. A statement on SeaStreak's website posted January 29 says:

"To Our Valued SeaStreak Passengers,

"I write to update you about the accident involving the SeaStreak Wall Street at Pier 11 on January 9. We remain deeply saddened and truly sorry for what happened. SeaStreak is a family business, it is our calling, and it is a labor of love. As I mentioned previously, we at SeaStreak think of our customers as an extended family of sorts, and to know that so many of them were injured that day is still very troubling to all of us. Our thoughts and prayers continue to be with those that were injured.

"The National Transportation Safety Board (NTSB) is continuing its investigation. We are cooperating fully with the NTSB and the United States Coast Guard, and will continue to do so for as long they need us to.
At the same time, we are continuing to reach out to our customers who were on the vessel when the crash occurred. Whenever possible, we are resolving claims directly with those passengers in a fair and expeditious manner. Some customers have brought claims directly to federal court, and we will work with their attorneys in an effort to resolve those claims, as well.

"Finally, I want to thank you for continuing to trust us with your presence on our boats. Since my family purchased SeaStreak in 2008, we have had the pleasure of transporting hundreds of thousands of people from New Jersey to Manhattan, New Bedford and Martha’s Vineyard. We strive to provide a safe and efficient means of travel and we recognize that our track record of safety has been marred. We will continue to work hard to earn your trust.

"If you have any questions about this incident, please do not hesitate to contact us.

Sincerely,
James A. Barker, President
SeaStreak, LLC"

This open letter appears on the home page. (http://www.seastreak.com/)  I remain impressed with the company's messages and like that someone at SeaStreak is on the ball enough to update the message. It would be easy for commuters to lose confidence in the ferry's safety. Barker is making sure that doesn't happen.

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